The ABC Company is developing into a large corporation. As we make this transition it is vital that we embrace new technology and use it to our advantage. A piece of this technology that will prove to be beneficial is the use of social media to unite our company. Social media is a powerful communication and marketing tool when used correctly and will aid us to be more efficient. To access the full white paper please follow this link : ABC Social Media White Paper
Tom – I think you hit the proverbial nail on the head with your post and a few of the points you discuss in your White Paper. Social Media is certainly a very powerful tool, if used correctly of course. As I’ve echoed in the comments on several of our classmates’ blogs, it is important for companies to embrace technological changes and learn to use these tools to their advantage. It appears your company is doing just that. Thanks for sharing!
ReplyDeleteTom, your white paper describes ABC Company's strategic choice to use social media and outlines several high-level implications both internally and externally. That said, your language seemed a bit dramatic to me. Social media is not really a weapon, though it played a role in the Egyptian government's downfall.
ReplyDeletePat- Thank you for your comments. As far as the language, I was trying to issue an element of surprise into my writing, people would be confused comparing a website to a weapon and I thought it might draw their attention to keep reading.
ReplyDeleteGenerally I try to be conservative and direct with my writing but I am using this class to step out of my comfort zone and try new styles.
Maybe surprise is something this engineer will leave to the experts.